When you enter into Penguinville, you are just a simple person wandering around the arctic. Just a normal person, in the arctic.
You are asked for help, and you decide that it will be the best way to spend this bizarre Christmas Day. Plus, you consider it your best opportunity to see Santa Claus (why else would you be in the arctic during the winter, silly?).
See what you can do to help these residents experience their dream Christmas. It's the nice thing to do. Particularly when their mayor is a jerk (oh, you'll see).