*       Search Technology: Crawling, Indexing, Querying
*       Intent Behind Search: Informational, Transactional, Navigational
*       Monetary Angle: If you can figure out intent then you can know how
to better market/advertise products to the consumer

*       Improving Current Search

*       Query, Google Web Browser, Back to Consumer PC
*       Crawling, Document Repositories
*       Indexing, What all information can be extracted from a Web Page
*       How can this info be organized?
*       How does crawler work?
*       HTML= Hyper Text Mark-up Language
*       URL= Uniform Resource Locator
*       Crawler: Google has to crawl over a page for it to show up on Google.
*       The Holy Grail of a Search Engine: Find true intent of the searcher\u201d
*       What makes this task difficult?
*       Metadata, Cues, Tags, Concept
*       Improving Search: First, Second, and Third Generation Search Engines.
*       Tracking links that users follow.
*       Search vs. Information Retrieval: Similarities and Dissimilarities
*       Monetary: Advertisements. Web Advertisements are cheaper.
*       Pg. 35 Graph. Customer Acquisition Costs. Who is paying?
What are the stakes?

*       The local market: Everyone is shifting towards Google advertisement.
Google is
actually taking revenue away from other companies.
*       INTERNET vs. The WEB
*       Router: machine used to connect Internet to PC. Forwards messages to PC.