| Week |
Date |
Topic |
Reading assignment |
Notes |
| 1 |
1/10 | Introduction and overview |
|
Slides |
| 2 |
1/15 | The database of Intentions
Discussion leader: Shivnath
Scribe: Minerva
|
Chapter 1 from the textbook |
Slides
Report
Notes
|
|
1/17 |
Behavior of Web searchers
Discussion leader: Shivnath
Scribe: Casey
|
A Taxonomy of Web Search,
Chapter 2 from the textbook
|
Slides
Report
Notes
|
| 3 |
1/22 |
Behavior of Web searchers (contd.)
Discussion leader: Shivnath
|
A Taxonomy of Web Search,
Chapter 2 from the textbook
|
Slides
|
|
1/24 |
Looking inside a search engine
Discussion leader: Shivnath
|
How
Internet Search Engines Work
Further readings:
Learning HTML
HTML
How the Internet works
|
|
| 4 |
1/29 |
Quiz 1
|
|
|
|
1/31 |
Architecture of the Google Search Engine
Discussion leader: Jason
Scribe: Bryan
|
The Anatomy of a Large-Scale Hypertextual Web Search Engine |
Slides
Report
Notes
|
| 5 |
2/5 |
PageRank
Discussion leader: Bryan
Scribe: Jason
|
The Google Pagerank Algorithm
and How It Works |
Slides
Report
Notes
|
|
2/7 |
No class
|
|
|
| 6 |
2/12 |
Other search techniques
Discussion leader: Minerva
Scribe: Karima
|
Hypersearching the Web
Metasearch
|
Slides
Report
Notes
|
|
2/14 |
Search before Google
Discussion leader: Karima
Scribe: Minerva
|
Chapter 3 from the textbook
|
Slides
Report
Notes
|
| 7 |
2/19 |
Rise of Internet Advertising
Discussion leader: Nick
Scribe: Casey
|
Chapter 5 from the textbook
|
Slides
Report
Notes
|
|
2/21 |
Google's Models for Advertising: AdWords and AdSense
Discussion leader: Casey
Scribe: Nick
|
Sections 6 and 7 from
Tuzhilin's report
|
Slides
Report
Notes
|
| 8 |
2/26 |
Quiz 2
|
|
|
|
2/28 |
Click Fraud Detection
Discussion leader: AJ
Scribe: Eddie
|
Sections 8 and 9 from
Tuzhilin's report
|
Slides
Report
Notes
|
| 9 |
3/4 |
Click Fraud Detection
Discussion leader: Eddie
Scribe: AJ
|
Section 9 and later from
Tuzhilin's report
|
Slides
Report
Notes
|
|
3/6 |
Google's growth
Discussion leader: Sam
|
Chapter 6 from the textbook
|
Slides
|
| 10 |
3/11 |
Spring break
|
|
|
|
3/13 |
Spring break
|
|
|
| 11 |
3/18 |
Google's computing infrastructure
Discussion leader: Shivnath
Scribe: Jason
|
Peeking Into Google
|
Slides
Notes
|
|
3/20 |
Google's impact on the economy
Discussion leader: Dan
Scribe: Danny
|
Chapter 7 from the textbook
|
Slides
Report
Notes
|
| 12 |
3/25 |
Search and Privacy
Discussion: Ashley, Emily
Scribe: Sam
|
Chapter 8 from the textbook
|
Slides
Report
Notes
|
|
3/27 |
Personalization
Discussion: Ashley, Emily
|
Personalization in Yahoo!
Personalized search
|
Slides
Report
|
| 13 |
4/1 |
Quiz 3
Google goes public
Discussion leader: Danny
Scribe: Dan
|
Chapters 9 and 10 from the textbook
|
Slides
Report
Notes
|
|
4/3 |
Google and YouTube
Discussion leader: Raquel
Scribe: Justin
|
Wired article on YouTube
Advertising
Google's plans for YouTube
|
Slides
Report
|
| 14 |
4/8 |
Social Networks
Discussion leader: Justin
Scribe: Raquel
|
Facebook Grows Up
Privacy in Facebook
|
Slides
Report
Notes
|
|
4/10 |
Perfect search
Discussion leader: Nolan, Shivnath
Scribe: Kyle, Ashley
|
Google takes all!
Chapter 11 from the textbook
|
Nolan's Slides
Shivnath's Slides
Kyle's Notes
Ashley's Notes
|
| 15 |
4/15 |
Criticism of Google (Part 1)
Discussion leader: Kyle
Scribe: Taylor
|
Wikipedia entry
Fears over Web privacy
Articles from Google Watch
|
Slides
|
|
4/17 |
Criticism of Google (Part 2)
Discussion leader: Taylor
Scribe: Nolan
|
Wikipedia entry
Fears over Web privacy
Articles from Google Watch
|
|
| 16 |
4/22 |
Quiz 4 and Wrap up
Discussion leader: Shivnath
Scribe: Ashley
|
|
|
|
|
TBD |
Date of the Optional Quiz 5 will be announced later
|
|
|