McDonald's Digital Evolution

Duke Computer Science Lecture Series
Speaker Name
Hashim Amin
Date and Time
Snacks and drinks provided.

When you think of McDonald’s, the Golden Arches, a Big Mac, or a favorite Happy Meal memory likely spring to mind; but you might not immediately think of the McDonald’s App.  The US Digital team is working to change that.  McDonald’s is transforming their business, driven by digital.  From revolutionizing ordering to personalizing offers, the US Digital team is using data and technology to improve the customer experience and drive sales growth.  Come listen to Hashim Amin, Head of Digital – US Market, speak about McDonald’s digital journey.

Short Biography

With a relentless focus on customer acquisition and engagement, Hashim Amin is responsible for driving digital adoption and sales for McDonald’s US.  Hashim is a strategic leader, with experience in business development, sales, product, and merchandising. Prior to McDonald’s Hashim led Corporate Strategy for Staples, Softlines merchandising team at Groupon, and led the eBay promotions product team on their key shopping platforms across Europe. He’s also held key roles at Google and Microsoft.

Richard Lucic